Summary: Like most advisory firm owners and business consultants today, when I started my consulting business 15 years ago I thought business consulting was an ongoing process: with the consultant serving as an “off the books” member of the executive team, working to grow a successful advisory business. I even described my services as a “virtual CEO or COO,” or some fancy name that I care not to remember.
 The point is this: if you are going to hire a consultant (most firms need them) make sure they are going to stay with you through the long-term lifecycle, and second, ensure you write them the check. It’s not unlike financial advice. Consulting advice should be independent and objective, too.”Angie Herbers Founder, Angie Herbers LLC
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